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1 product recall
Opsthe removal from sale of products that may constitute a risk to consumers because of contamination, sabotage, or faults in the production process. A product recall usually originates from the product manufacturer but retailers may act autonomously, especially if they believe their outlets are at particular risk. -
2 positionnement
pozisjɔnmɑ̃ nm1) (= disposition, orientation) positioning2) COMMERCE positioningL'entreprise doit son succès à son positionnement habile sur le marché. — The company owes its success to clever positioning in the market.
3) (= localisation) positioning* * *[pozisjɔnmɑ̃] nom masculin -
3 emplazamiento
m.1 location.2 summons (law).3 casemate, post for gun.* * *1 DERECHO summons————————1 (localización) location, site2 MILITAR positioning* * *SM1) (Jur) summons; (=llamamiento) summoning2) (=sitio) location; (Mil) emplacement, gun emplacement3) (Com) [de producto] product placement* * *masculino (frml)1) ( acción)a) (de edificio, monumento) sitingb) (Mil) ( de batería) positioning; ( de misiles) siting2) ( sitio)a) (de edificio, circo) location, siteb) (Mil) ( de batería) emplacement, position; ( de misiles) site3) (Der) ( citación) summons, subpoena* * *= locus [loci, -pl.], site, siting, emplacement.Ex. The locus of government policy making has been shifted to the Ministry of Research and Technology.Ex. Here, families from many different communities were up-rooted and resettled on greenfield sites, many miles away from relatives and friends.Ex. Therefore careful siting is an important factor when considering the way the service will be used.Ex. However, circumstantial evidence gives weight to the claim that these features should be linked to the emplacement of the stone in its present location.----* emplazamiento judicial = subpoena, summons, judicial summons.* * *masculino (frml)1) ( acción)a) (de edificio, monumento) sitingb) (Mil) ( de batería) positioning; ( de misiles) siting2) ( sitio)a) (de edificio, circo) location, siteb) (Mil) ( de batería) emplacement, position; ( de misiles) site3) (Der) ( citación) summons, subpoena* * *= locus [loci, -pl.], site, siting, emplacement.Ex: The locus of government policy making has been shifted to the Ministry of Research and Technology.
Ex: Here, families from many different communities were up-rooted and resettled on greenfield sites, many miles away from relatives and friends.Ex: Therefore careful siting is an important factor when considering the way the service will be used.Ex: However, circumstantial evidence gives weight to the claim that these features should be linked to the emplacement of the stone in its present location.* emplazamiento judicial = subpoena, summons, judicial summons.* * *( frml)A (acción)1 (de un edificio, monumento) sitingB (sitio)1 (de un edificio, circo) location, siteCompuesto:archaeological siteC (citación) summons, subpoena* * *
emplazamiento m (ubicación) place, location: ya han decidido el emplazamiento de la estatua, they've already decided where they are going to place the statue
' emplazamiento' also found in these entries:
Spanish:
localización
- situación
- fortín
English:
disadvantage
- location
- site
* * *1. [ubicación] locationemplazamiento arqueológico archaeological site* * *m1 site, location2 JUR subpoena, summons sg* * *1) : location, site2) citación: summons, subpoena* * *emplazamiento n site -
4 brand image
Mktgthe perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor. -
5 тактический маркетинг
Предполагает создание структуры маркетинга из четырех элементов: изделие, цена, место, стимулирование сбыта. — Tactical marketing involves creating a marketing mix of four components: product, price, place, promotion.
маркетинг учебных программ и услуг поддерживающей организации — marketing the supporting organization training programs and services
Маркетинг учебных программ и услуг поддерживающей организации означает нечто большее, нежели их простое рекламирование и рассылку рекламных проспектов её членам. Он связан с четырьмя факторами: продукция, позиционирование, продвижение и ценообразование. — Marketing the supporting organization training programs and services means more than just advertising them or sending circulars to its members. It involves four factors: products, positioning, promotion and pricing.
Russian-English Dictionary "Microeconomics" > тактический маркетинг
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